About

The story behind Nomu Specialty

Nomu Specialty is a celebration of café culture rooted in the snowy streets of Hokkaido and shared with the world. We champion the people, stories, and rituals that make each cup memorable — from meticulous brewers to cozy corner cafés and the communities that form around them.

Our approach

Each issue blends thoughtful writing with tactile visuals to recreate the atmosphere of late-night cafés, quiet mornings, and spirited conversations. We lean into warm tones, generous white space, and curated photography to let each story breathe.

The magazine is designed to feel like a keepsake — a piece you leave on the coffee table, return to often, and share with friends when you find a detail that resonates.

What to expect

  • • Long-form features with roasters, writers, and artists shaping modern café culture.
  • • Visual journeys through Sapporo nights, countryside retreats, and intimate coffee counters.
  • • Playlists, brewing rituals, and seasonal recommendations curated by the Nomu team.